Patty Odell, Author at Chief Marketer

Are you Fruity or Floral? Sephora Wants to Know

Been spritzed at Macy’s lately with the latest fragrance? It’s a nice sampling tool, but Sephora has taken it to a whole new level.

Agencies

Taco Bell Looks to Social Fans for Video Content Inspiration

Taco Bell has launched a video series, Taco Tales, to reach consumers far beyond its drive-thru windows and snappy in-restaurant seating.

Agencies

The Most Intriguing 2016 Marketing Campaigns

These 2016 marketing campaigns were experimental, partnered with causes, deployed live video and were all framed by clear consumer insights and smart data.

Agencies

5 Ways to Set Goals and Measure Social Media Marketing

With every marketer having a hand in social media marketing, there’s no better time to take a harder look at how to set specific, actionable goals—and the best ways to measure the impact of those goals.

Agencies

Bloopers, Bombs and Downright Dumb Marketing from 2016

Grab a cup of coffee—a spiked eggnog might be more appropriate for this lineup of marketing bloopers—sit back and be reminded of what NOT to do in 2017.

Agencies

The Life of Carnival Cruise Lines CMO Kathy Mayor

CMO.com talks with CMO Kathy Mayor about Carnival’s target, digital marketing successes, partnerships, marketing priorities and lots of other stuff.

Agencies

Bacardi Taps Instagram Stories for DJ Experience

Alcohol brands are often on the cutting edge of technology to interact socially. Music is also often in play and the Bacardi Instant DJ Experience is no exception.

Agencies

Customer Data and Journey Still Trouble for CMOs: CMO Council Research

This report delves into the challenges the digital age has brought to senior marketers including, centralizing consumer data, technology, results and budgets.

Agencies

In New Campaign, Coke Pairs Beverage with Paella and Lobster

Coca-Cola wants consumers to get the idea that a bottle of Coke goes with all kinds of epicurean and home-made dishes like Coke and paella.

Agencies

20 Visionary Marketing Campaigns

Edible six-pack rings and miss-matched taxis to support the importance of organ donors are just two of the innovative marketing campaigns you’ll find here.