2016 was filled with great marketing. But when winnowing the best of the best down to the ones that truly innovated, a number of remarkable campaigns emerged. The top campaigns were experimental and partnered with causes (an important factor when marketing to those sought-after Millennials). They deployed live video and were all framed by clear consumer insights and smart data.
Lucky for us, we didn’t have to do all the work to find these gems: Brandwatch did it for us. It sifted through the massive amounts of marketing and advertising campaigns pushed out into the 2016 marketplace to show us its Top 10 picks.
These brilliant campaigns came from Virgin, Pret A Manger, Under Armour (the campaign featuring multi-Olympic gold medal winner Michael Phelps, of course!), Airbnb, OK Go & Morton Salt, Nike, H&M, Hotels.com, Spotify and Google. Read the article … and watch the H&M feel-good holiday video.