Patty Odell
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Agencies
Explainer Videos Boost Tylenol Sales at Walgreens
A strong mobile campaign targeting trigger moments was enhanced
with explainer videos that really did the trick. -
Agencies
Mars Horror Films Trend on Social and Scare Yankees Fans
Mars Bite-Size horror films are trending and a reminder for people
to load up their Halloween baskets with its candies. -
Agencies
On the Runway: Taco Bell Bodysuits & Hoodies
Taco Bell and Forever 21 collaborated to show off a new line of
limited-edition, Taco Bell-themed clothing. -
Agencies
Coach Rebrands as Tapestry
After months of work to find a new corporate name, the CEO is concerned that
Tapestry—the word—might be viewed as old-fashioned. -
Agencies
Facebook’s Mark Zuckerberg Apologizes for “Exploiting” Disaster in Puerto Rico
Facebook used the devastation of Puerto Rico by hurricane Maria on Sept. 18
to advertise the company’s new virtual reality platform. -
Agencies
When Revenue Flatlined, St. Jude Turned it Around with Research
A new look at insights and a strong determination to help children live set St. Jude’s on a trajectory to increased donations.
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Agencies
Social Media Most Used Channel to Activate Sponsorships: Report
The relatively low cost and high engagement rates make social media attractive channels to amplify and activate sponsorships.
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Agencies
Plans to Rebrand MGM Halted After Las Vegas Attack
Lili Tomovich, CMO, MGM International, on resetting after the attacks and how it evolved to a new brand identity that kicked started its stock price.
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Agencies
Evolve or Perish: Walmart CMO Tony Rogers Says
Rogers challenged marketers to evolve their businesses, their brand and themselves as marketers using examples from his own work at Walmart.
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Agencies
Kate Spade Taps AR to Get Customers into New Paris Store
At a time when retailers are closing stores and laying off employees, brands like
Kate Spade New York look to tech to create one-of-a-kind experiences.
