Patty Odell, Author at Chief Marketer

Moët Uncorks Decidedly Modern Holiday Campaigns

The centuries old brand, Moët & Chandon, is recasting its image with a high-tech digital, social and AI campaign sure to draw in a younger generation of imbibers.

Acquisition

The CoverGirl Rebrand has Been a Long-Time Coming

The relaunch of a well-known product that has been around forever is never easy. Here’s a behind-the scenes look at the year-long CoverGirl rebrand.

Acquisition

Behind the Scenes with Pepsi on its Aaron Judge Partnership

PepsiCo Senior Director of Sports Marketing Justin Toman on strategy, goals
and playing ball with a beloved rookie.

Acquisition

DSW Casts off Omnichannel in Favor of New Tech

In a candid, wide-ranging interview, Brian Seewald, VP digital at DSW, talks about how
he is shaping marketing to meet the needs and expectations of today’s changing retail environs.

Acquisition

11 Tips to Sprinkle a Little Glitter on Holiday Marketing

Sprinkling a dash of glitter throughout your holiday marketing campaigns and packaging is not only timely, but it works.

Acquisition

A Cruise Line Sets Sail with Unique Email Personalizations

Celebrity Cruises dug deep to develop emails truly unique to each loyalty member.
As a result, it sailed off into a very impressive return on its investment.

Acquisition

Ally Bank Flys a Drone in a Mall and the CMO Weighs In

Ally Bank CMO Andrea Riley on the disruptive marketing strategy she put
in place two years ago and why the drone activation worked.

Agencies

Why the Chief Growth Officer is Transforming Marketing Departments

CMOs will ‘grow or go’ in the coming year as chief growth officers move in to
lead a variety of marketing functions with the specific goal of driving growth.