Influencer Marketing 2.0
Lessons from Diet Coke, State Farm and The Vitamin Shoppe on the art of modern influencer marketing—plus tips on how to prep contracts, create content and measure ROI.
Articles by Patty Odell
Subaru New “Love” Slogan Captures Essence of New SUV
After a decade of success with its "Love" slogan, Subaru is betting on a new slogan to capture the attention of Gen X.
Diet Coke is Readying its Pink Can Treasure Hunt
Diet Coke is among hundreds of brands—both big and small—raising awareness for Breast Cancer Awareness month in October.
Why It Matters How You’re Using Your Data
Is your organization leveraging analytics as a transformational force or a defense mechanism? Understand the difference.
Naming Rights for NASA Spacecrafts? Maybe
NASA is considering brand-building opportunities that not long ago would have been considered inconceivable.
Visa Retail Experience Teaches Fashion Week Attendees New Ways to Pay
The partnership puts the Visa retail experience and its payment technology in front of more than 100,000 guests.
Angry Nike Customers Set their Gear on Fire
Nike is under fire—literally—after announcing that Colin Kaepernick is one of the faces to celebrate the 30th anniversary of its “Just Do It” motto.
Grey Goose New CMO on Bringing Back its Swagger
The task to re-energize Grey Goose is daunting, but Lee Applbaum, who led Patrón Tequila, brings with him the successful Patrón playbook.
Tapping Local MLB Teams to Send a Delicious National Message
A local campaign doesn't need to stay local. Take a lesson from Dietz & Watson on how to move your winning promotion from a local play to a national phenom.
Maxwell House Social Contest Offers a “Day Off” to Labor Day Workers
For the campaign theme, Maxwell House drew a parallel to people working on holidays as its coffee has powered wake up calls for 125 years.
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