Visa is among the sponsors joining this week with New York Fashion Week: The Shows.
The new partnership puts Visa, as the official payment technology partner, in front of more than 100,000 expected guests who can learn about and experience new ways to pay, including tapping to pay with contactless cards and devices.
The on-site innovative experience shows off Visa’s technology cred as well as the “speed, convenience and security of contactless payments within an innovative retail environment,” Visa says.
“We are constantly exploring sponsorship opportunities to help us diversify our brand and reach new audiences, while delivering experiences that drive business priorities,” says Mary Ann Reilly, senior vice president, North America Marketing at Visa.
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The activation is a unique shopping experience featuring items from New York-based female designers, including Rebecca Minkoff, Venessa Arizaga and Neely & Chloe. Each purchase made at a vending machine is “buy one, get two” with 100 percent of the purchase price of the products sold to benefit Women’s World Banking, a non-profit providing low-income women entrepreneurs around the world the financial tools and resources they need to thrive and pursue their dreams.
On Sept. 7, Visa will be teaming up with The Shows to curate a panel of female leaders from a cross section of industries and backgrounds who are reimagining retail experiences for their own respective brands. Moderated by Reilly, the panelists include: Candice Swanepoel, model and founder of Tropic of C; Aurora James, founder and creative director, Brother Vellies; Jenny Fleiss, co-founder and CEO, Jetblack; and Heather Philp, senior vice president credit card products management, Wells Fargo.
The Shows runs from Sept. 5 through Sept. 12. Other sponsors include Evian, Maybelline, Papyrus and Lexus.