Patty Odell, Author at Chief Marketer

Influencer Marketing: A 4-Step Guide to Brand Safety

Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all
those dollars going to influencer marketing, brand safety is a top priority.

Acquisition

Walgreens Buys a Stake in Birchbox and Sets up In-Store Beauty Experiences

Birchbox will set up in-store experiences in an initial 11 test locations
rolling out this December through early 2019.

Acquisition

Move Over Monopoly. Here’s Comes McDonald’s Trick. Treat. Win. Game

McDonald’s has a new collect-and-win game beginning this Friday
with the chance to win $50,000 and lots of other prizes.

Acquisition

P&G Co-Hosts #SheIsEqual Summit

The #SheIsEqual Summit convened what P&G termed “the brightest
minds in policy, the private sector and entertainment.”

Acquisition

MINI and Others Join to Bring Artistic Mobile Library Units to Chicago

The mobile libraries offer local children access to books by
creating a space where books can be donated and shared for free.

Acquisition

Bacardi Halloween Recipe Video is Truly a Fright

Bacardi has put a twist on the ol’ standard cocktail recipe video,
but with a splash of ghastly frights.

Acquisition

How Mila Kunis Put Jim Beam Back in the Game

It wasn’t that long ago that that Jim Beam struggled with declining sales.
That all changed with the “Move History” motto and “movement marketing.”

Acquisition

American Express on How and Why AR Works for the Brand

Lindsay Ulrey, director global experiential marketing and partnerships
at American Express, shares the brand’s AR journey.

Acquisition

Chipolte Puts Real Ingredients In The Spotlight

Still struggling to recover from a 2015 food-safety crisis, Chipolte is turning the page
with a big campaign to win back customers.

Acquisition

Cleveland Browns Win and Bud Light Unlocks Fridges

Since the start of the 2018 NFL season, Bud Light has promised Browns
fans that with a win, free beer would flow across the city.