L.L.Bean and Washington Post on Why Integrating Departments Made Sense
L.L.Bean's Kathryn Burke Pratt and WSJ CMO Miki King talk about "how and why centralizing their teams was so important.
Articles by Patty Odell
It’s a Freakshow All Right
Michael David Winery launched a face filter app, which allows users to become their favorite characters from the Freakshow wine brand.
Gillette in Play at First TwitchCon Outside North America
The event not only expands Gillett’s international eSports activities, but delivers a host of activations for the expected 14,000 attendees.
True Food Kitchen New CMO is Cooking up Some Modern Marketing
CMO Shannon Keller plans to move True Food Kitchen forward through strategic brand initiatives, partnerships, events and innovative programs.
Mountain Dew Sheds All Branding on Cans in the Name of “Game of Thrones”
Mountain Dew is joining the throngs of “Game of Thrones” fans leading up to the final season of the TV saga, which begins April 14, with a stunt to match the quest for the Iron Throne.
CMOs See Tech Migration, Digital Skill Sets as Key Issues
Key insights and input from conversations with 100 marketing leaders reveal serious commitments for change.
How T-Mobile Built a Strong Connection with the LGBTQ Community
Jen Palmer leads the Pride and Allies Employee Network Group. She shares strategy on marketing to the powerful LGBTQ community.
Instagram Users Can Now Shop on the Spot
Instagram Checkout is the latest digital shopping service in the battle for eyeballs and dollars.
Tacos Fall from the Sky at SXSW
SXSW may have ended, but for Torchy’s Tacos the halo of its marketing stunt lingers on.
Free Coors Light for All Should Bud Light Attack … Again
This week, the beer battle continues as Coors Light unveiled a new smart beer tap that lights up when “fueled by Bud Light negativity.”
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