Acura Challenge Enlists ESPN Host and Sports Commentator
Acura is jumping into March Madness with an online challenge to show off its “super handling” all-wheel drive technology.
Articles by Patty Odell
New Chipolte Rewards Program Debuts with $250,000 Giveaway
To make a splash, Chipolte is partnering with Venmo for the giveaway to post surprise deposits directly into loyalty members' accounts.
Brands Put their Best Foot Forward for International Women’s Day
International Women's Day brings brands out in force—Bud, Celebrity Cruises, The Body Shop and many others—to celebrate women.
KFC Lab Crowdfunds its Craziest and Most Innovative Ideas Yet
From rotating celebrity colonels to live-stream videos of colonel climbing cats, KFC comes out swinging once again from left-field with its marketing magic.
Micro-, Nano-Influencers Elbow Celebs Out of the Spotlight
Marketers are turning to influencers with smaller audiences where brands can take a more thoughtful and nuanced approached to connect with those audiences.
Ryder System’s CMO on Driving Technology’s Transformation
Jones talks about how technology has changed her industry and provided new growth opportunities, as well as the role of data and the #MeToo movement.
Skechers Rips Nike Over Exploding Shoe
Sneaker brand Sketchers, as brands will do, has taken advantage of Nike’s recent bad luck.
You Be the Stylist: Hilfiger’s Instagram Stories Say
Hilfiger is engaging Upfold's 16 million users to join the fun by overlaying imagery and copy to its Instagram Stories.
Digital All Stars
With 3.4 billion active users, social media is a vast universe for marketers with the gumption and tenacity to play hard in that space. In this special report, we profile six brands—IMAX, Cars.com, Hickory Farms, John Hancock, Sparkling Ice, Suntrust—and the CMOs who tapped into the digital and social sphere to create visual spectacles, change…
InBev’s Nick Kelly Talks Sports, Challenges and Rockin’ Those Big Campaigns
Just shifting gears from a major campaign around the Daytona 500, Kelly is ramping up a number of firsts around the wild March basketball season.
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