How Wyndham is Uniting All of Its Hotels Under One Brand
Wyndham CMO Lisa Checchio on the marketing strategy and multi-million campaign that pulled 20 brands under one cohesive umbrella.
Wyndham CMO Lisa Checchio on the marketing strategy and multi-million campaign that pulled 20 brands under one cohesive umbrella.
Spending on influencers is on the rise. Sky Zone CMO Josh Cole has fine-tuned the process through years of experience.
Dietz & Watson has been growing its meat and cheese biz in Philadelphia for four decades. Next month it celebrates by throwing a three-month party for its neighbors.
These leaders earn approximately $4 for every dollar they spend on marketing measurement, generate nearly 3 percent more leads and other benefits.
Carlsberg's “probably” not the best beer in the world strategy confused customers and sales fell. It has a rebrew and an inspiring story to tell.
Senior Brand Manager Lauren Longenecker takes us inside Stoli Vodka's decades long strategy to authentically, not only market to LGBTQ people, but to earn their loyalty and trust.
As interest in influencer marketing skyrockets, so too does the competition for clients by influencer marketing platforms.
The 10-minute Jack Daniel's AR journey gives users an engaging experience rich with stories and visuals.
The STORY at Macy’s experience includes big brands like MAC Cosmetics, Crayola and Levi's Kids that will stage events and experiences.
Conversations around inclusivity and diversity has had a major impact on marketers, not only on how they connect with the LGBTQ community, but internally on how they treat LGBTQ employees.