Acura is jumping into March Madness with an online challenge to show off its “super handling” all-wheel drive technology.
And, it has recruited some high profile talent to help out. The #SuperHandling challenge is being hosted by ESPN analyst and host Jay Williams and sports commentator Filayyyy.
People interested in participating need to show off their “super handling” dribbling skills on video with the best videos posted to Instagram Stories throughout the March Madness tournament by Williams and Acura.
The challenge began this week with an impressive roster of influencers from across the basketball and sports spectrum who are amplifying the promotion. Influencers include University of Texas El Paso alumni and Harlem Globetrotter Briana “Hoops” Green (@brianagreen11), Spider Man-clad YouTube basketball sensation Grayson “The Professor” Boucher (@theprofessor), and sports comedy commentator and Instagram star Carlos “Famous Los” Sanford (@famouslos32).
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In addition to social media, the challenge is featured extensively across ESPN and CBS Sports digital platforms, along with ads and homepage takeovers running from March 15 through April 8.
During the March college tournament, Acura will also run additional campaign creative themed around the tagline “Prove your #SuperHandling,” featuring the Acura RDX exclusively on ESPN and CBS Sports. Acura’s March basketball campaign will also be featured on The Bleacher Report, NCAA’s homepage, and NCAA’s FireTV sponsorship.