Beth Negus Viveiros, Author at Chief Marketer

Incredible Articles: Our B2C Marketing Top 10 for June

If you want superpowered marketing intelligence, check out our 10 most popular consumer marketing articles for June 2018.

Engagement

The Rise of CGI Social Media Influencers

What you see is what you get isn’t always the case with social media influencers—read about the rise of CGI avatars Lil Miquela and Shondu.

Demand Gen

Want to Reach B2B High Tech Audiences? Speak Their Language

Influencing B2B decision makers in fields like bio tech, healthcare or high tech is tricky, because it takes much more than a logical argument to sway them.

Technology

Marketers, Your Jobs Are Safe from AI…For Now

AI and the impact it will have on marketing was a big topic of discussion at the Cannes Lions this week. Here’s a quick recap.

Direct Marketing | Print

Equipment Depot Rebrands to Become More Human

A major rebranding helped Equipment Depot create a human connecting in an B2B industry not known for being warm and fuzzy.

Agencies

In B2B Direct Mail, Be Relevant, Creative and Timely

Chief Marketer talked with Harte Hank’s Michele Fitzpatrick and Mighty & True’s Kevin Kerner to get ideas on incorporating B2B direct mail into a multichannel strategy.

Facts & Figures

Upselling Can Help Stem Churn and Increase Retention: Study

Upselling customers within the first three months of their contract can help companies stem churn and increase retention by 30 percent.

Video Marketing

Incredibles Make Asics Part of their Super Suits

Considering that one of their members is a speedster, it makes perfect sense that sneaker brand Asics is a promotional partner for Disney-Pixar’s “Incredibles 2.”