Beth Negus Viveiros
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MarTech
Cisco’s Journey to Digital Transformation
Cisco is in the middle of a digital transformation, and that means morphing into a customer centric organization.
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MarTech
Improving the Performance of Recommendation Engines
Sure, you can wait for customers to search for what you have to offer—but if you can be one step ahead and suggest it before they ask, you’re in a better position to make the sale. That’s where a recommendation engine can come in.
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Direct Marketing | Print
ANA Acquires Data & Marketing Association
The ANA (Association of National Advertisers) has snapped up yet another marketing industry trade association, the Data & Marketing Association.
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Social
Amazon Goes Big With Jurassic World Video
To help promote the summer blockbuster “Jurassic World: Fallen Kingdom,” Amazon used video to show that you can order just about anything on the site, including, perhaps, even things that are extinct.
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Events
Q&A: Volvo Ocean Race’s Sponsorship Adventure
The Volvo Ocean Race is a grueling undertaking for sailors, but the sponsorship opportunities are the stuff of marketers’ dreams. The VOR’s Jordi Neves took us behind the scenes in Newport.
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ROI | Metrics
Emotions Matter When it Comes to Engagement: Report
What two emotions engage readers the most online? Nostalgia and schadenfreude, according to new research from online news site Topix. Topix analyzed its top 50 highest grossing stories over the last five years, to see which pieces engaged the most readers over the longest period of time. Four key emotions engaged readers the most: history/nostalgia (30 […]
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Video Marketing
Marketers Need to Adapt to Changing TV Viewers
Americans are streaming more content than ever, and broadcasters like Roku, ABC and the BBC are adapting to these changing tv viewers.
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Video Marketing
Inside Randstad’s User-Generated Video Plan
User-generated video is helping recruitment firm Randstad engage job seekers and employers. Skyler Moss offers tips for creating UGC.
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Direct Marketing | Print
The Battle Against Boring in B2B Creative
B2B creative is often burdened with having to be more serious than B2C, typically because customers—and marketers—might feel that the subject matter is a tad boring. But, boring isn’t an insurmountable challenge.
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MarTech
Q&A: IBM’s Erin McElroy on Optimizing AI for Marketing
Chief Marketer recently chatted with IBM’s Erin McElroy, to discover what resources marketers big and small need to get started with artificial intelligence (AI).
