One of the high points for agencies in the RSW/US’s Outlook Report, is that more marketers say they are contracting two or more agencies for the first time since 2009.
That’s good news as agencies vie for new business.
The report also points out a number of data points that can be helpful in preparing a new agency business plan. This Hubspot blog extracts four of the most interesting points to consider.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.