Q&A: Budreski on LTV, B2B Engagement & Proving Marketing’s Worth
Constant Contact’s Hannah Budreski on the challenges of engaging B2B prospects who don’t want to answer the phone and building the perfect marketing team.
Topic | hiring
A Recession Is Coming: Is Your Talent Strategy Built to Last?
Want to keep your best employees happy? As the possibility of recession draws nearer, keep these three marketing employment trends in mind.
Hiring Qualified Marketing Talent is Challenging in 2019: Survey
New research indicates that hiring to fill open marketing positions might take longer than you think.
Do You Have What It Takes to Work at P&G?
Procter & Gamble (P&G) is not surprisingly selective when it comes to new marketing hires. Think you’ve got what they need?
Want a Job? Get Videography, Social and Content Skills
Social media management, content writing and videography are among the 20 fastest growing skills marketers are looking for, according to a new survey from Upwork.
Marketing Execs Still Planning to Hire This Year: Report
Many companies are adding to their bench of marketing talent, particularly within the digital space. Here's the outlook for the rest of the year.
Marketing Agencies Want Talent Focused on the Big Picture
Chief Marketer recently talked with several PROMO and B2B Top Shops, to get their thoughts on the challenges marketing agencies face hiring–and retaining—talent.
Waging the War for Data Science Talent
Relatively few individuals have the training and experience to comprehend the big data landscape and make sense of what is going on.
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
Hot Trends in Experiential: From Cash Showers to Glitter-Filled Toilets
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
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