3 New Job Titles for the 2016 Digital Marketing Team

Posted on by Patty Odell

The mix of talent making up a complete, if not perfect, marketing team is shifting as fast as the wind blows. As social digital marketingmedia and marketing technologies change at breakneck speed, so too do the talent needs within the marketing departments.

In particular, the digital marketing team has been upended, reconfigured—even torn apart and remade—to keep up with not only digital changes, but consumers changing purchase and technology habits as well.

Here are three new roles to consider to mold that digital marketing team  into tiptop shape.

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by Patty Odell

Campbell’s Chunky Soup, the Official Soup Sponsor of the NFL, has launched its latest brand platform: “Champions of Chunky.”  The campaign is a modern, updated revival of the classic  Mama’s Boy campaign, which first aired in 1997 and last ran in 2014. 

	
        

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