Topic | Lead gen

New research has found that the vast majority of marketers—88 percent—are planning to increase the time, resources and budget allocated to lead generation in the coming months.

Here are three practical tips for how B2B marketers can drive leads, conversion rates, and bottom-line growth.

Discover the top B2B lead gen opportunities and challenges uncovered in Chief Marketer's exclusive survey.

Engaging increasingly mobile prospects is a major challenge for B2B email marketers, says Wilde Agency's Nancy Harhut.

Webinars are undeniably one of the top lead gen tactics for many B2B marketers. How can you use the evolving technology of webinars to drive pipeline growth?

Bulldog Lab, the agency’s incubator for introducing new tech and solutions to the customer base, was introduced in 2016. Bottomline Technologies worked with this Austin Top Shop to promote its new Cyber Fraud and Risk Management Platform. The highly personalized campaign includes a custom app, and to date, has delivered a nearly 50% conversion from open…

Catalyst – Providence, RI is home to this B2B brand strategy and activation agency, which recently began implementing marketing automation for itself and its client base. Catalyst has added more formal services catering to employee brand alignment. The agency helped FLEXcon create a new corporate identity, with demand gen, operational strategies, employee engagement and research…

Eric Mower + Associates – EMA extended its reach into New England when it joined forces with Boston-based H|B. The Syracuse Top Shop works to position client brands not merely as products or services but as trusted associates with its “Brand as Friend” philosophy. To promote paper’s value in a digital world, EMA created a…

Hinge – This marketing and branding agency works exclusively with professional services firms. Most staffers work from home one or more days each week; full-time remote staffers are based in Charlotte, NC and Portland, OR. For a medical device industry client, Hinge created a new website that transformed the brand, helping them position thought leadership content…

Integrous Marketing – “If we can’t measure it, we don’t do it” is the mantra of this Austin Top Shop, which specializes in demand generation and accountable marketing. For client Thycotic, the mission was to create a plan to extend social reach with paid placements. LinkedIn Sponsored Updates now account for nearly 27% of all…