Ad Agencies Makeover Offices to Attract Young Professionals

Posted on by Patty Odell

Advertising and marketing agencies are up against a wall when it comes to attracting young, quality talent.

agency talentThe idea of making a TV spot no longer holds the same gravitas as their peers are cutting the broadcast cord. Salaries are nothing to boast about and companies like Google, Apple and Facebook, seen as more exciting places to work, are snapping up talent. Add to that, the longstanding problems around gender and race that continue to dog the industry.

With all this as a backdrop, agencies are working to figure out how to attract young professionals beyond installing Ping-Pong tables and hosting Friday happy hours.

6 Hard & Soft Skills to Look for When Hiring Marketing Talent

4 Tips to Keep Top Creative Talent Happy

Marketing Agencies Want Talent Focused on the Big Picture


Related Posts

Chief Marketer Videos

by Patty Odell

Campbell’s Chunky Soup, the Official Soup Sponsor of the NFL, has launched its latest brand platform: “Champions of Chunky.”  The campaign is a modern, updated revival of the classic  Mama’s Boy campaign, which first aired in 1997 and last ran in 2014. 


PRO Awards