Advertising and marketing agencies are up against a wall when it comes to attracting young, quality talent.
The idea of making a TV spot no longer holds the same gravitas as their peers are cutting the broadcast cord. Salaries are nothing to boast about and companies like Google, Apple and Facebook, seen as more exciting places to work, are snapping up talent. Add to that, the longstanding problems around gender and race that continue to dog the industry.
With all this as a backdrop, agencies are working to figure out how to attract young professionals beyond installing Ping-Pong tables and hosting Friday happy hours.