Ad Agencies Makeover Offices to Attract Young Professionals

Posted on by Patty Odell

Advertising and marketing agencies are up against a wall when it comes to attracting young, quality talent.

agency talentThe idea of making a TV spot no longer holds the same gravitas as their peers are cutting the broadcast cord. Salaries are nothing to boast about and companies like Google, Apple and Facebook, seen as more exciting places to work, are snapping up talent. Add to that, the longstanding problems around gender and race that continue to dog the industry.

With all this as a backdrop, agencies are working to figure out how to attract young professionals beyond installing Ping-Pong tables and hosting Friday happy hours.

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by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.