Tips to Use Education as a Marketing Tool
Education-based marketing is a strategy that earns consumer’s trust. It is the exact opposite of traditional marketing, according to Forbes.com contributor Steve Olenski. He suggests that consumers are tired of hearing sales pitches and will be more receptive to educational messages that offer information and facts to help them make their way through the research and information path-to-purchase.
Here, Olenski, outlines 5 ways to execute education-based marketing. For example, in one tip, “Think Like Your Potential Customer,” he explains how important it is to get into the mind of your customer. He shares case studies and examples to help explain each tip.
