Senate Toughens CAN-Spam

Posted on by Chief Marketer Staff

A tougher version of the CAN-Spam bill was approved by the Senate Commerce Committee in June. Stronger provisions added since the bill was introduced in April include a do-not-spam registry, higher statutory penalties and a clause making a company responsible if spam is used to market its products.

The Direct Marketing Association, which supported the previous version of CAN-Spam, is examining the changes to make sure the bill is

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