How to Benefit from E-mail Appending

Posted on by Chief Marketer Staff

E-mail appending, in which a data provider supplies you with the e-mail addresses of customers for whom you already have postal addresses and other information, can obviously boost the size of your e-mail house file and make it easier for you to retain and reactivate these buyers going forward. But many marketers shy away from appending, for fear of being accused of spamming and of alienating customers who had refrained from providing their e-mail addresses in the first place.

Some marketers even fear that appending will put them in violation of Can-Spam legislation. That

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More 
	
        

        
Call for entries now open

    

        

        
		
	
Pro
Awards 2023 

	  

	Click here to view the 2023 Winners
             
        

 

 

	
	
        

        
2023 LIST ANNOUNCED

    

        

        
		
	

	  
CM 200
 
	  
Click here to view the 2023 winners!
	    

	
             
        

    













                

                    

        

	
SIGN UP FOR UPDATES!
 Fill out the fields below to receive the latest news and special announcements from Chief Marketer.