Digital Transformation Pays Off in Bottom Line: Altimeter Study

Posted on by Patty Odell

digital transformationA new study from Altimeter looks at how companies are changing, and the challenges and opportunities they face while undergoing a digital transformation. Based on insights and data from more than 500 digital strategists and executives, the report found that companies are still facing significant challenges to operating in a digital economy.

The report, “The 2016 State of Digital Transformation,” shares the latest facts and figures on the top drivers, challenges, and best practices of companies that are undergoing a digital transformation.

This article from CMO.com reports on the findings including two positive results: 41% of leaders surveyed said they’ve witnessed an increase in market share due to digital transformation efforts, and 37% cite a positive impact on employee morale. Read the article …

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