Digital Transformation Pays Off in Bottom Line: Altimeter Study

Posted on by Patty Odell

digital transformationA new study from Altimeter looks at how companies are changing, and the challenges and opportunities they face while undergoing a digital transformation. Based on insights and data from more than 500 digital strategists and executives, the report found that companies are still facing significant challenges to operating in a digital economy.

The report, “The 2016 State of Digital Transformation,” shares the latest facts and figures on the top drivers, challenges, and best practices of companies that are undergoing a digital transformation.

This article from CMO.com reports on the findings including two positive results: 41% of leaders surveyed said they’ve witnessed an increase in market share due to digital transformation efforts, and 37% cite a positive impact on employee morale. Read the article …

Related articles:

Marketing Leaders Weigh in on 12 Key Attributes to Digital Marketing
Creating Brand Identity with Digital Transformation

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

Click here to view the 2021 winners.
Information on 2022 coming soon!
	
        

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!