Agencies
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Acquisition
KFC Lab Crowdfunds its Craziest and Most Innovative Ideas Yet
From rotating celebrity colonels to live-stream videos of colonel climbing cats,
KFC comes out swinging once again from left-field with its marketing magic. -
MarTech
Five Ways to Use Text Analysis
Text analysis helping transform digital marketing strategies.
Here’s five ways it can help your team. -
Acquisition
Micro-, Nano-Influencers Elbow Celebs Out of the Spotlight
Marketers are turning to influencers with smaller audiences where brands can take a
more thoughtful and nuanced approached to connect with those audiences. -
Direct Marketing | Print
6 Tips for Starting Customer Conversations
At LeadsCon Las Vegas this week, Gordon Brott
shared tips for getting your audience talking. -
Data & Analytics
LA Kings Turn to Modeling to Ice Churn
Real-time models are helping the Los Angeles Kings predict churn
and improve retention with season ticket holders. -
Profiles & Campaigns
Search Helps Arbor Grow Senior Living Populations
An integrated marketing strategy powered by search is helping
The Arbor Company connect with seniors and their caregivers. -
Mobile
4 Emerging Mobile Marketing Trends for CMOs
Live from MWC, here are four mobile marketing trends CMOs
should watch to prepare for the next decade of business. -
Acquisition
Ryder System’s CMO on Driving Technology’s Transformation
Jones talks about how technology has changed her industry and provided new growth
opportunities, as well as the role of data and the #MeToo movement. -
Acquisition
Skechers Rips Nike Over Exploding Shoe
Sneaker brand Sketchers, as brands will do, has taken advantage of Nike’s recent bad luck.
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Acquisition
You Be the Stylist: Hilfiger’s Instagram Stories Say
Hilfiger is engaging Upfold’s 16 million users to join the fun
by overlaying imagery and copy to its Instagram Stories.
