Beth Negus Viveiros
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Mobile
Millennials Prefer Texting to Communicate With Businesses: Survey
Millennials prefer texting over email, phone and social media to communicate with businesses, according to a survey by OpenMarket.
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Digital
Creating Webinars That Wow Attendees
Learn 5 secrets to engage and excite webinar attendees.
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Data & Analytics
The Buzz: Marketers Share What (And Who) to Watch in 2017
Chief Marketer talked with several expert marketers, to get their take on what brands and trends will be hot in 2017, and which were the highlights of 2016.
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Digital
Putting B2B Content Marketing into Context
Creating connective pathways and creating context can help amplify the power of your BB content marketing strategies.
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Data Driven ROI
Ideas for Reducing Friction and Marketing Smarter
Too often in marketing, chaos and friction is the order of the day. Why? Success is impeded by too many channels to manage, a lack of resources and increased pressure to prove ROI.
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MarTech
Automation Helps Vodafone Manage ROI Globally
Understanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone.
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Data Driven ROI
Cielo’s Go-to-Market Strategy Promotes Sales Marketing Synergy
A go-to-market strategy has helped the marketing team at global recruitment outsourcing firm Cielo take a more significant role in generating revenue for the organization.
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Email
Millennials Still Favor Email: Survey
Millennials check email more frequently than other age groups, according to a new survey conducted by Adobe Campaign.
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Email
DD Perks Teams Dunkin’ Donuts and New England Patriots
Connecting football fans with the DD Perks loyalty program has benefitted both Dunkin’ Donuts and the New England Patriots.
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Direct Marketing | Print
Herschell Gordon Lewis’s Greatest Hits
To celebrate the life of Herschell Gordon Lewis, here’s a small collection of his contributions to Chief Marketer and Multichannel Merchant.