->

->

Web Gains Importance as B-to-B Channel: Survey

Web Gains Importance as B-to-B Channel: Survey

Posted on May 15, 2006 by Chief Marketer Staff

B-to-B customers are turning to the Web in growing numbers to find distributors for the materials they need, according to a survey of engineers, technical buyers and scientific professionals conducted by vertical search engine GlobalSpec.

Seventy-three percent of respondents said they go online first to find new distributors, using general and vertical search engines and online directories of industrial manufacturers. That compares to 14% who said they refer to colleagues, 5% who cite sales calls from manufacturer

Related Posts

Google, GenAI and Search: How Marketers Can Prepare for the Changing SEO Landscape

May 16, 2024 by Chief Marketer Staff - AI Search

Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub

May 12, 2024 by Krishnan Venkata - Big Data

How to Create a Custom GPT for Email, ChatBots and Improved Workflows

May 12, 2024 by Scott Bartnick - AI

The Illusion of Brand vs. Demand Marketing

May 12, 2024 by Anthony Riva - brand marketing

How to Elevate B2B Buyer Personas Through Strategic Survey Insights

May 5, 2024 by Jim Kraus - B2B Buyers

On De-stigmatizing Mental Health Issues and De-Stressing Women at Work

May 5, 2024 by Chief Marketer Staff - Career Advice

3 Ways to Safeguard Against ‘Blandification’ in the Age of AI

April 26, 2024 by Russ Napolitano - AI

Knowing Your Customer—When Your Customer Is a Business

April 26, 2024 by Alison Durant - B2B Marketing

What Google’s Bulk Email Changes Mean for Marketers

April 21, 2024 by Jaina Mistry - bulk email

Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms

April 19, 2024 by Kaylee Hultgren - CCO

Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent

April 19, 2024 by Kaylee Hultgren - AI

Marketers on Fire: Alice Milligan, CMO at Morgan Stanley

April 12, 2024 by Kaylee Hultgren - Financial Marketing

4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans

April 12, 2024 by Danny Tomsett - AI in Marketing

LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform

April 5, 2024 by Chief Marketer Staff - B2B Marketing

OPINION: 5 Marketing Pain Points Your PR Team Should Solve

April 5, 2024 by Dustin Siggins - Communications

Mastercard’s EVP of Brand Strategy and Innovation on Artist Accelerator Program 2.0

March 22, 2024 by Kaylee Hultgren - Brand Experiences

Marketing Is Not a Foreign Language

March 15, 2024 by Jordan Buning - Marketing Analytics

How to Personalize AI to Optimize Business Processes With Custom GPTs

March 14, 2024 by Scott Bartnick - AI

How to Make Your Marketing Communications Stand Out Amid AI-Driven Commodity Content

March 8, 2024 by Zach Giglio and Dustin Siggins - AI in Marketing

Partnership and Affiliate Marketing Programs: 5 Ways to Evaluate Performance

March 1, 2024 by Mandy OBrien - Affiliate marketing

How to Evaluate GenAI Tools: Considerations for Marketers

March 1, 2024 by Chief Marketer Staff - AI Marketing

REPORT: How B2B Thought Leadership Influences Out-of-Market Buyers

March 1, 2024 by Kaylee Hultgren - B2B Engagement

Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech

February 23, 2024 by Chief Marketer Staff - CDPs

7 Ways to Promote Your Brand’s Awards and Achievements Authentically

February 23, 2024 by Chief Marketer Staff - Award Promotion

NEXT PREV

Chief Marketer Videos

January 30, 2024 by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More

Call for entries now open

Click here to view the 2023 Winners

2023 LIST ANNOUNCED

Click here to view the 2023 winners!