Topic | Games

Cost Plus World Market runs "Pin It To Win It Contest" that sends players in search of its wide variety of products.

A year long program for Tic Tac Canada around the concept "Fun Fresh Talent" helped the brand create a long-term social media strategy and increase brand awareness.

To position Disney as the only cruise operator that offers "magical experiences" on every voyage, Prizelogic created The Magical Cruise Adventure Sweepstakes, which allowed users to build their own cruise by adding upgrades to their potential grand prize in the form of activities and amenities that normally cost extra.

Cellular phone maker LG challenges the fastest thumbs in the nation every year in its annual LG U.S. National Texting Championship.

P&G brand Prilosec OTC and MSL New York tied heartburn prevention to football with an integrated campaign that asked fans to send in recipes and photos showng why they are "parking lot pros" at tailgate parties, supporting the effort with customized local NFL events and a contest judged by comedian Larry the Cable Guy.

2012 PRO Award Finalist: Tenthwave for eBay for "The More, the Merrier" Facebook promotion.

2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the "Cottonelle Ultra Switch" promotion.

Global airline network oneworld alliance wanted to educate elite status customers on the benefits of membership.

McDonald's took their top-ranked french fry product and linked the question "You want fries with that?" to just about any good thing customers could imagine in life.

Dannon's Danimals kids' yogurt and smoothies brand stood up for playtime with a contest in which kids entered on-pack codes to win playground equipment for their schools.