Topic | Games

Total Cereal and Men's Health magazine have teamed up in a sponsorship deal for a nationwide search for the all-around, seasoned guy in the "Total Guy, Total Package" online contest.

Signature Brands, LLC, is marketing a new line of ice cream toppings under the Breyers name in its first licensing deal with Unilever.

In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way to plan and share their trips. Supporting the channel is a yearlong “DTour of a Lifetime” competition offering six people the chance to be brand ambassadors traveling the world and documenting their adventures on the channel.…

Learn how Dunkin' Donuts employs a local social marketing strategy from the corporate level.

Marketers love to play the numbers and Red Roof Inn is no exception. March marked its 40th anniversary and it is churning out a host of promotions through the fall tied to that number. Last month, the lodging company began running the “40 & Fabulous” campaign that includes all kinds of incentives, a sweepstakes and…

Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of this national campaign to greatly increase its exposure, as well as the number of people who enter.

Too much love in the air February to think about business? Well then, now’s the time to catch up on the top reader pick’s from the month of love.

The Vidalia Onion Committee is about to embark on a new three-to-five year program called the “Vidalia Flavors of Summer."

Monopoly's Facebook contest ends in defeat for the iron and victory for the cat.

"Coke Chase" results go far beyond the aggressive performance goals the brand had set.