Topic | Games

2012 PRO Award Finalist: The Marketing Arm for GameStop and the "Call of Duty Pre-Order Campaign" for Best Incentive Promotion.

2012 PRO Award Finalist: The Marketing Arm for GameStop and the "Gears of War 3 Pre-Order Campaign" for Best Incentive Promotion.

2012 PRO Award Finalist: Wunderman3 for Hostess Brands and the "7 Wonders of the U.S.A. Teacher Tour" for Best Cause-based Marketing promotion.

Sweeps and contests today take place in the social ecosystem more often than not, says EVP marc Wortsman of Marden-Kane, agency #68 on the Promo 100. That builds engagement and viral buzz, but it also calls for extra care to make sure players can't game the game with double identities or purchased votes.

Kellogg

DCI Cheese Co. uses a steady stream of promotional contests and coupons to bring attention to its handcrafted cheeses.

Michael Contreras, the digital marketing manager, for Dole Packaged Foods, talks about contests, smoothies, bloggers and what keeps him up at night.

Cracker Barrel Old Country Stores is runnings the

Best practices for engaging followers on Pinterest with examples from socially innovative brands eBay and One Kings Lane.

True Lemon, a challenger brand to the well saturated $1 billion powdered soft drink market, is using coupons as a major component of a new $5 million national campaign.