Heineken’s Global Head of Design on its Bottle Design Challenge: Q&A
Mark van Iterson, global head of design at Heineken, takes us behind the scenes at the brand's 140th Anniversary "Future Bottle Design Challenge."
Mark van Iterson, global head of design at Heineken, takes us behind the scenes at the brand's 140th Anniversary "Future Bottle Design Challenge."
Coca-Cola is hoping to win big this year with "Coke Chase" a promotion marketed around the Super Bowl that encourages public voting.
Hilton Hotels unleashes a humorous interactive quiz designed to get us all thinking about taking a vacation.
This year’s annual program around the Super Bowl, “A Man Knows How to Choose His Team,” continues Tecate's hard work to reach the U.S. Hispanic consumer.
To showcase the brand’s fuel efficiency, Volvo Trucks has launched an iPad game and an accompanying online scavenger hunt for U.S. participants.
Tips and tricks from Maritz Loyalty Solutions to tune up your marketing programs with ramification.
Three ways gamification can benefit brands.
Players who cheat contests are a real concern for agencies and brands. Learn the most vulnerable elements, how these elements get hacked and how to prevent attacks.
2012 PRO Award Finalist: Grey Alliance for Canon USA and its "Project Imagin8ion" user-generated photo contest.
In a local slant on social, franchisee owners of the 1,200-plus Sears Hometown and Outlet stories launch a Facebook video contest centered on their communities.
Click here to view the 2023 winners!