Topic | Games

A slideshow of top creative designed by agencies that won PRO Awards for consumer packaged goods clients.

Congratulations to all our 2013 PRO Award winning brands and agencies! Click here for a complete list of winners and to read profiles of all our Gold, Silver and Bronze winning campaigns. Plus, learn which campaign took home the Platnium PRO award for best overall campaign and which agency received our very first MVPro award…

This month on the Big Fat Marketing Blog, we're highlighting some of our 2013 PRO Award Gold winning brands.

The Marketing Arm won three gold PRO Awards this year for its “Lay’s Do Us a Flavor” campaign for Lay’s Potato Chips/Frito Lay—Best Idea or Concept, Best Multidiscipline Promotion and Bet Promotion Generating Brand Awareness.

The campaigns honored as PRO Award finalists once again have exceeded expectations. It is a distinguished collection of promotional campaigns that sets a powerful example of how agencies and brands capture consumer interest by developing exemplary creative and intriguing messaging that work hard as powerful sales tools. Congratulations! Here are the finalists, as recognized by…

Here's five ways to create online sweepstakes that are beneficial to both the brand and the consumer.

With mobile, the public’s desire to vote and win sweepstakes can result in instant gratification for consumers, and enhanced measurement for brands.

For the agencies behind the scenes running sweepstakes life can be complicated. Here are eight sweepstakes mistakes to avoid.

Impulsiveness is highly valued by marketers and separate stunts this week by Heineken and Hilton Worldwide rewarded consumers for spontaneity with far-flung trips.

Snapple's “Win Nothing” Sweepstakes offers 70,000 prizes to surprise drinkers when they pop the top. Maybe a tip or two for you? It’s all under the cap.