Topic | Engagement

Senior Brand Manager Lauren Longenecker takes us inside Stoli Vodka's decades long strategy to authentically, not only market to LGBTQ people, but to earn their loyalty and trust.

If your brand is in the market for a B2B influencer, you probably can’t afford a big celebrity. But chances are, you don’t need one anyway.

While many brands are rushing to increase their social presence, Lush UK is doing just the opposite.

Marketing leaders from Forbes, Lemonade, Unilever and more share ideas for how to get your brand noticed.

LinkedIn is a valuable resource for B2B marketers. Here's nine ideas to help brands and individuals get the most out of the platform.

Ready for your close-up? More and more marketers are, as tech companies create branded shows and films to engage audiences with their brands' video content.

To reach younger audiences like Gen Z and tell their brand story in a way that is authentic, HP has turned to creating experiences at places like SXSW, Coachella and Panorama.

Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years.

LinkedIn may be the social channel many B2B marketers feel most comfortable with, but don’t discount the visual impact platforms like Pinterest and Instagram can have with business customers.

Set the Page Free, an ebook powered by celebrity influencers, helped Xerox create engagement and contemporary relevance for the brand.