Topic | Engagement

How AI technology company GumGum has created new ways to engage customers and prospects.

Fan engagement tactics for marketers, according to Thinkwell’s annual Guest Experience Trend Report.

Testing creative and calls to action is helping Justworks improve its online lead nurturing and conversion rates.

Sports sponsorship packages are pan-digital, intending to display logos or “@” mentions across many assets. In social media, the metrics can get fuzzy.

This much is undeniable: What used to be seen as "church and state" separation between brands and hot button issues facing society is now a situation of blurred lines. 

Want referrals in droves to boost your ROI? Here are eight effective ways to promote your customer referral plan.

Everyone in your company should be able to tell your brand story. Here's five tips to help them share a consistent message.

When it comes to market intelligence and forecasting, some managers use vanity metrics as a proxy to get what they want to hear, rather than actual insights.

Thomson Reuters is using direct mail to creatively engage tax professionals and start conversations.

Taking their union to the next level, The Knot and WeddingWire have created WeddingPro.com, a new B2B marketplace for wedding professionals.