Topic | Engagement

KYC, or Know Your Customer, is table stakes in modern marketing. But while these methods are second nature in B2C, many B2B organizations have not embraced this strategic shift.

FREE ON DEMAND WEBINAR When properly applied, accurate and actionable data drive brand share growth and accelerated marketing outcomes. This executive dialog will provide insights and advice for marketing executives seeking to improve results within a data driven organization. Our panel of senior marketing leaders will share how they see data impacting marketing results now…

How AI technology company GumGum has created new ways to engage customers and prospects.

Fan engagement tactics for marketers, according to Thinkwell’s annual Guest Experience Trend Report.

Testing creative and calls to action is helping Justworks improve its online lead nurturing and conversion rates.

Sports sponsorship packages are pan-digital, intending to display logos or “@” mentions across many assets. In social media, the metrics can get fuzzy.

This much is undeniable: What used to be seen as "church and state" separation between brands and hot button issues facing society is now a situation of blurred lines. 

Want referrals in droves to boost your ROI? Here are eight effective ways to promote your customer referral plan.

Everyone in your company should be able to tell your brand story. Here's five tips to help them share a consistent message.

When it comes to market intelligence and forecasting, some managers use vanity metrics as a proxy to get what they want to hear, rather than actual insights.