Topic | Engagement

Vanity Metrics

The Power of Insight Over Vanity Metrics

|  by Erin Kelly

When it comes to market intelligence and forecasting, some managers use vanity metrics as a proxy to get what they want to hear, rather than actual insights.

customer experience people

Four Tips for Rewiring Customer Experience

|  by Steve Pappas

To really improve your customer experience, don't focus internally. Instead, re-wire your efforts to see things from the customer's point of view.

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