Topic | Engagement

soccer sports sponsorships

Evaluating Sports Sponsorship Impact: 3 Tips

|  by Brian Foley

Sports sponsorship packages are pan-digital, intending to display logos or “@” mentions across many assets. In social media, the metrics can get fuzzy.

Vanity Metrics

The Power of Insight Over Vanity Metrics

|  by Erin Kelly

When it comes to market intelligence and forecasting, some managers use vanity metrics as a proxy to get what they want to hear, rather than actual insights.

customer experience people

Four Tips for Rewiring Customer Experience

|  by Steve Pappas

To really improve your customer experience, don't focus internally. Instead, re-wire your efforts to see things from the customer's point of view.

Chief Marketer Videos

	
        

PRO Awards

	
        

CHIEF MARKETER 200