Topic | Direct Mail

Facts and figures on small business use of direct marketing.

Gooseberry Patch Celebrates 20th Anniversary Gooseberry Patch is commemorating "20 terrific years!" in business selling kitchenware, candles, gourmet goodies and an exclusive line of cookbooks, calendars and organizers. In honor of this milestone, the ...

Adeveloper of electronic document delivery systems has achieved a 14% response rate so far to a lead-generation mailing sent to top executives. Captaris

The post-World War II generation began turning 50 in 1996. Since then, numerous baby boomers have become eligible for membership in AARP, formerly the

This is the year it's finally supposed to happen Congress is going to get serious about postal reform and pass meaningful legislation. But what will the

Congress has started the process that could lead to the most significant postal reform since 1971. But one thing became clear during hearings in January

Mail is the preferred direct marketing medium to solicit orders and generate leads for financial services firms including banks, credit card and commodities/securities

H. Robert Wientzen will step down as president and CEO of the Direct Marketing Association this year. Wientzen set July 1 for his departure, although

Direct marketers understand how controlled mistakes can significantly and positively affect their bottom lines. In fact, to be more successful, maybe

Carmen's Cupones y Consejos, a cooperative mailing enterprise, is betting its latest wave of expansion on growing Hispanic populations in Denver and Atlanta.