Topic | Direct Mail

PajamaGrams for the Holidays Looking for the perfect gift for the holidays? PajamaGram's Christmas 2004 catalog suggests you "Send Comfort & Joy!" The Vermont Teddy Bear Company spin-off features 48 pages of pajamas for men and women, as well as robes, ...

Sporty's Offers Men's Collection The Sporty's family of practical and gadget-y home catalogs recently spun off a new edition called Sporty's Men's Collection. Compared to the main title, Sporty's Preferred Living Collection, the newer, male-named ...

Habitat for Humanity Responds to Hurricanes The wave of hurricanes that ravaged the southeastern United States earlier this year caused massive devastation, upended a great many lives and set an immense challenge for humanitarian organizations. One such ...

City Harvest Envelope Incorporates Involvement Stickers Among fundraising promotions, involvement stickers are rather uncommon. Rarer still are involvement stickers featured prominently on the outer envelope of a fundraising mailing, a creative strategy ...

Mark Shale Celebrates 75 Years Throughout 2004, the covers of all Mark Shale catalogs have featured a small graphic that reads "Celebrating 75 Years," which refers to the anniversary of the opening of the first retail store outside of Chicago in 1929. ...

Williams-Sonoma Introduces Home As promised in Williams-Sonoma's namesake book earlier this fall, the multi-title cataloger has launched its new Williams-Sonoma Home book, with sights set on filling the gap left by the closing of its Chambers title in ...

Norm Thompson Adds Bedding In its autumn edition, the venerable apparel cataloger Norm Thompson introduces a small collection of bedding ensembles, including comforters, quilts, bed skirts, pillow shams and throw pillows. Known for functional and ...

Victorian Trading Co. Expands with Home D

Exposures Frames "Boo-tiful" Memories Exposures catalog capitalizes on the upcoming Halloween celebration in its Holiday Preview 2004 book. The Halloween 2004 Frame ($24) is featured front and center on a deep orange cover decorated with a sprinkling of ...

Ugg Australia Mails Catalog Ugg boots, the fashion statement made popular by a number of celebrities such as Kate Hudson, Gwyneth Paltrow and Oprah Winfrey, have arrived in homes this fall with the 30-page Ugg Australia catalog. The footwear brand's ...