Topic | Direct Mail

Five-Year Falloff

|  by Chief Marketer Staff

Direct mail volume fell significantly during the last five years, and response rates decreased for many firms, according to a Direct Marketing Association

Mangled Mail

|  by Chief Marketer Staff

The U.S. Postal Service thought it was doing something good when it started installing automated flat sorting machines last year. These sorters work faster

Now This Is Hot Mail

|  by Chief Marketer Staff

WE GET LOTS of press releases every day. Some come in plain white envelopes, while others try to catch our eye with fancy paper and fire-engine-red folders.Nykamp

Chief Marketer Videos

by Chief Marketer Staff

For our first Brands on Fire LinkedIn Live, we spoke with SheaMoisture CMO Taydra Mitchell Jackson about the inspiration for the brand’s “Black Men Love” digital campaign, the success of its men’s product business and engagement through consumer experiences.


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