Topic | CRM

The marketing regulatory landscape is in an upheaval, consumers' attention is drawn by both national and international events, and the country's economic

This month, the Executive Rewards Club, a loyalty effort run by the Executive Inn Group Corp., will designate the top 10% of its members as the Inner

Are you having trouble with your database? Would you like to talk about it? If so, call Jock Bickert, the industry's first database psychologist. This

Victus, a company that sells products to diabetics, entered the U.S. market two years ago with its nutritional supplement Enterex. The Miami-based firm

Arthur Hughes, a noted data-base consultant, has joined KnowledgeBase Marketing as vice president and solutions architect. He will provide consulting

Most marketers have used the term customer lifetime value (LTV), but few have actually calculated it, let alone used it in determining their marketing

If there has been a massive turning away from beef as a result of bovine spongiform encephalopathy (so-called mad cow disease), direct marketers that

Comfort and connection are what consumers crave the most these days. And is what they're doing about it. Consumers are reaching out to connect with family,

Imagine waking up midway through your career and realizing that all the prognostication, research and theorizing you had done was inconsequential. This

Imagine waking up midway through your career and realizing that all the prognostication, research and theorizing you had done was inconsequential. This