Topic | CRM

It doesn't take a genius to figure out who a merchant's best customers are: They're the ones who shop most frequently and spend the most, of course.

The History Channel's e-commerce Web site carries 16 video or DVD sets featuring German air might. By any standard this is a lot of Luftwaffe, but A&E

Talk about silos. Only a few years ago, California State Automobile Association had separate departments and IT systems for every service it offered —membership,

Blue Cross Blue Shield of Rhode Island has achieved a negative ROI of 45% with a new CRM system. And it is pleased with the results. Huh? Yes, it's true:

Founded in 1848, Ipswich, Suffolk-based Fred. Olsen Cruise Lines has a reputation for relaxed and luxurious voyages aboard ships that are smaller and

One might think that furniture shoppers have a finite need for ottomans, typing tables and children's bunk beds, but at Rhodes Furniture, half of its

The top salaries remain the same, but database professionals have seen some improvement in their pay, according to the latest salary survey from Crandall

The marketing regulatory landscape is in an upheaval, consumers' attention is drawn by both national and international events, and the country's economic

The problems data integrators face are legion, but disparate data sources are especially odious to them. Organizations often support between five and

A simple definition of customer relationship management might be "a continuous loop between the customer and the marketer in which, through interaction,