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On the Couch: Jock Bickert Debuts as Database Shrink

On the Couch: Jock Bickert Debuts as Database Shrink

Posted on March 1, 2004 by Chief Marketer Staff

Are you having trouble with your database? Would you like to talk about it? If so, call Jock Bickert, the industry’s first database psychologist.

This isn’t a joke. Bickert, the founder of National Demographics & Lifestyles, its list division The Lifestyle Selector, and the Cohorts system, started out as a clinical psychologist.

That doesn’t mean he will psychoanalyze your database, but he does want to help you understand your customers, using the combined tools of market research and database management.

Bickert, who left Cohorts’ operator The Looking Glass several months ago, now hopes to serve as a consultant

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