Topic | CRM

5 Strategies for Better B2B Ecommerce

|  by Malcolm Bliss

Today's B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.

Can Your Customers Count On You in a Hurricane?

|  by Sharon Gillenwater

As a nation we’ve been fixated recently by several catastrophic hurricanes. For those at a distance it seems like an overwhelming human crisis. But it’s also a business crisis.

Maximizing Customer Retention: A Data Fitness Test

|  by By Curtis Thornhill & Elizabeth Dobbin

Properly assessed and skillfully deployed data can give marketers better visibility into past, present and future customer behavior with a reasonable sense of accuracy. But only by gauging the health of our data using a structured process do we have a chance of successfully harnessing this incomparable resource. All companies face four critical issues addressable…

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

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CHIEF MARKETER 200 Winners Announced

CM 200

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