Burt’s Bees Promotes New Products with Scratch-n-sniff-along Video
Burt's Bees has introduced a 90-second scratch-n-sniff-along animated video on its Facebook page and through mobile to introduce a new natural brand called g
Burt's Bees has introduced a 90-second scratch-n-sniff-along animated video on its Facebook page and through mobile to introduce a new natural brand called g
Pinterest is the latest social platform to draw marketers' attention for its swift user growth and its abaility to drive traffic to web sites. The rules are still being made, but here's some sound thinking on how to get pinning, and winning.
KFC is using social media to give away hundreds of gift certificates to Facebook fans and Twitter followers.
Red Rose Tea is stirring brand fans' memories of shared times with friends in an ecard Valentine campaign.
All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012
A Valentine
Facebook's impending initial public offering may cause additional scrutiny on all marketers' data-gathering and data-mining practices. Dennis Dayman, Eloqua's chief privacy and security officer outlines some concerns for direct marketers.
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