Topic | Content Marketing
Starbuck’s Latest Mobile App Delivers Augmented Reality Valentine’s Messages
In a short-term program from Starbucks, customers can download an app and send Valentine
Content is Key in B2B Social Strategies
Chief Marketer recently talked with Ron Jacobs, president of Chicago-based direct/digital marketing agency Jacobs & Clevenger, to get his ideas on how B2B marketers can develop a better content marketing strategy.
CPG Web Visitors Shop Those Brands More in Stores: Study
Shoppers who visit the web sites for consumer packaged goods brands before setting foot in a store spend up to 37% more on those brands in store than those who did not come to the web sites, according to new research from Accenture, comScore and dunnhumby USA
Use Email To Give Your Social Content Traction: 4 Tips
What are the odds that your communication will appear in someone's social news feed at the exact time that they are logged in to see it?
Shop.Org’s Holiday Online Sales Survey Offers Strategies for 2012
The successes and failures of various tactics used by online marketers during the holiday 2011 season offer insight into practices for 2012. A survey by Shop.org chronicles these, as well as marketers' anticipated investments, both in reaction to the holiday results and otherwise.
Eukanuba Facebook Fan Pets to Appear in 2013 Calendar
People love their pets, and just like their kids, they love to post photos of the creatures for all their friends to see. Eukanuba, a P&G brand, has launched a contest that strikes at the hearts and minds of pet owners everywhere: post a photo of your Boxer or Spaniel for the world to see.…
Super Bowl Ads Offer ROI Measurement Challenges
While the big game may not offer the same ease in calculating financial-based ROI metrics a direct marketing campaign does, there are measurements marketers can generate that validate the investment
Coke Capitalizes on Second Screen Media, Polar Bears for Super Bowl
In the continual search to find new ways to connect with digital consumers, Coca-Cola has outfitted its iconic polar bears with the same technologies that Super Bowl XLVI fans across the country will be using to view the game and socialize with friends.
4 Tips for Integrating Inserts and Social Media
There are many ways businesses can use inserts to add balance and reach to their online marketing programs
- «Previous Page
- 1
- …
- 30
- 31
- 32
- 33
- 34
- …
- 43
- Next Page»
Click here to view the 2023 winners!