Topic | Content Marketing

For the ninth consecutive year, Macy

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

When you look closer at the language and provisions of SOPA, you see that it could fundamentally change some of the common things you do as a marketer or merchant

Chief Marketer recently talked with Zach Welch, vice president of client services at social media news feed consultancy BrandGlue, who shared some best practices for B2B marketers who want to make the most of their "friendships" on Facebook.

New Citi App Lets Loyalty Members Pool Points Through Social Networks

Rather than reaching for a clever, entertaining video premise that had lots of virality but no staying power, General Foods' Betty Crockret brand looked at what people really wanted from their product online. They found the answer in kids' birthday suggestions and now dominate the cake demo space.

When people talk about social media promotions and highlight best practices from case studies, they are almost always focused on Facebook. And while it makes sense for marketers to turn to the behemoth for their promotions, there are a lot of specialized, smaller networks that are equally effective in achieving results.

2011 IMA Award winner, Best Use of Online Contest or Sweepstakes for Lead Generation | Almost 5,000 teenage girls signed up for an essay video contest branded by Skintimate Signature Scents for the chance to become a member of one of two crews of nine girls to be flown to Hollywood to produce a film…

Best Web-based Trial Recruitment Campaign | Vita-Soy USA needed to increase awareness of its Nasoya line of organic, healthy products—especially its new wraps, which consumers were struggling to learn how to use

Best in Show | This self-promotional program, a first, was designed to show customers that Rosetta had moved beyond just a strategy and segmentation company to a topnotch interactive agency