Thoughtbot CMO on Creating a Marketing Foundation
Lindsey Christensen shares the story of Thoughtbot's marketing journey to create engagement with tech innovators and start-ups.
Lindsey Christensen shares the story of Thoughtbot's marketing journey to create engagement with tech innovators and start-ups.
Here are three practical tips for how B2B marketers can drive leads, conversion rates, and bottom-line growth.
Need ideas to crank up the heat on your B2B marketing programs? Check out these hot tips from the faculty of Connect to Convert, Sept. 25 to 27 in Boston.
Keeping on top of pop culture trends and online metrics are a crucial part of TeePublic’s strategy to connect with consumers’ geek needs.
Many B2B marketers are increasing their investments in account based marketing. Here's 4 ABM trends to watch for the second half of 2019.
When creating copy, do you write what you want to say—or what your audience actually wants to hear?
Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.
Direct mail may not be the newest trick in marketers’ arsenal, but when used properly, it can be one of the most effective, says Gorton Brott.
Not all B2B prospects have the same needs, so why would you treat them the same way? Grant Johnson shares ideas for better B2B targeting.
Merit alone does not a market leader make. Here's three reasons B2B brands often fail to generate buzz.
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