Q&A: Bridging the Sales and Marketing Divide
Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.
Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.
To get the most out of B2B trade shows and live events, marketing and sales teams must agree on how they define a lead.
For companies looking to execute account based marketing (ABM), simply pinpointing the right customers to target can be a challenge.
B2B marketers are struggling with attribution: how do you quantify the results of your actions and investments?
For B2B marketers on a budget, reaching numerous vertical markets can be difficult, says Earth Networks' Anuj Agrawal.
Avnet CMO Kevin Sellers shares how the B2B firm's rebranding helps it connect with Millennials and other new audiences.
In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer.
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