social media
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Social
Facebook Campaign Budget Optimization: What Marketers Need to Know
You will have to give up some control over your Facebook campaigns after Sept. 1,
but with there are elements of CBO that can work to your advantage. -
Profiles & Campaigns
Get Out of the Water! Shark Week Promotions Are Back
Shark Week kicked off yesterday, and brands like Southwest,
Century 21 and LandShark Lager are riding on the fins of the annual event. -
Acquisition
Spanish Hotel Chain Recasts Itself as a Social Phenom
An expansive and long-tail social media strategy encompasses corporate
social actions, B2B initiatives, employees, loyalty members and hotel users. -
Acquisition
Building a Paid Influencer Program Delivers Thousands of New Members for Fabletics
Jennine Matthias, Fabletic’s director of influencer marketing, takes us on the journey to drive tens of thousands of new members through influencer programs.
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Social
B2B Brands Need to Produce More Content: Vaynerchuk
Marketers need to start producing a lot more relevantcontent, and LinkedIn
is the place they need to be distributing it, says Gary Vaynerchuk. -
Facts & Figures
GDPR and Email Overload Leads to Rise on LinkedIn Marketing
Many B2B sales organizations now use two to five LinkedIn
touches as part of their multichannel marketing process. -
Social
Lush UK Closes Social Media Accounts
While many brands are rushing to increase their social
presence, Lush UK is doing just the opposite. -
Social
Facebook Stories Ads: 5 Key Creative Best Practices
Facebook Stories Ads can’t compromise on visuals, and they need a clear call to action.
Here’s five tips for engaging users through this medium. -
Acquisition
Acura Challenge Enlists ESPN Host and Sports Commentator
Acura is jumping into March Madness with an online challenge to
show off its “super handling” all-wheel drive technology. -
Social
9 Tips for Optimizing Your LinkedIn Presence
LinkedIn is a valuable resource for B2B marketers. Here’s nine ideas
to help brands and individuals get the most out of the platform.
