social media
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Acquisition
Building a Paid Influencer Program Delivers Thousands of New Members for Fabletics
Jennine Matthias, Fabletic’s director of influencer marketing, takes us on the journey to drive tens of thousands of new members through influencer programs.
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Social
B2B Brands Need to Produce More Content: Vaynerchuk
Marketers need to start producing a lot more relevantcontent, and LinkedIn
is the place they need to be distributing it, says Gary Vaynerchuk. -
Facts & Figures
GDPR and Email Overload Leads to Rise on LinkedIn Marketing
Many B2B sales organizations now use two to five LinkedIn
touches as part of their multichannel marketing process. -
Social
Lush UK Closes Social Media Accounts
While many brands are rushing to increase their social
presence, Lush UK is doing just the opposite. -
Social
Facebook Stories Ads: 5 Key Creative Best Practices
Facebook Stories Ads can’t compromise on visuals, and they need a clear call to action.
Here’s five tips for engaging users through this medium. -
Acquisition
Acura Challenge Enlists ESPN Host and Sports Commentator
Acura is jumping into March Madness with an online challenge to
show off its “super handling” all-wheel drive technology. -
Social
9 Tips for Optimizing Your LinkedIn Presence
LinkedIn is a valuable resource for B2B marketers. Here’s nine ideas
to help brands and individuals get the most out of the platform. -
Profiles & Campaigns
A Happy Ending to Burger King’s Social Media “Feud” With Casey Neistat
Social media influencer Casey Neistat’s “feud” last week with Burger King
is an example of a battle where everybody wins. -
Social
How to Grow a Meaningful B2B Instagram Following
For B2B marketers, using non-business social platforms like Instagram can be tricky. Here’s tips to make visual platforms work.
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Social
3 Tips for Protecting Your Brand on Social Platforms
Protecting your brand in social media means protecting a channel you don’t own and can’t manipulate from risks and attackers you can’t see.
