social media Archives - Page 6 of 10

Evaluating Sports Sponsorship Impact: 3 Tips

Sports sponsorship packages are pan-digital, intending to display logos or
“@” mentions across many assets. In social media, the metrics can get fuzzy.

Social

7 Way to Make Facebook and Instagram Stories More Effective

More than one in three Instagrammers say interest in a product increases after
seeing it via Stories. Optimizing for conversion events is crucial.

ROI | Metrics

Twitter Reveals User Security Data Was Accessible by Advertisers

Advertisers who use Twitter’s Tailored Audiences and Partner Audiences systems may
have been able to access users’ email addresses or phone numbers.

Social

Social Insights: What Marketers Need to Know About Teachers

Ninety-four percent of teachers buy schools supplies, making this a demographic
marketers both big and small should consider targeting on social media.

Social

The Changing Face of B2B Social Media

Toast, Thoughtbot and Constant Contact share how they’re increasing their
B2B social circle of engagement, and what metrics really matter.

Social

Inside the NBA’s Social Media Slam Dunk: Ideas to Steal

The NBA is flexing its marketing muscles and showing why it continues
to outperform all other sports leagues when it comes to social media.

Acquisition

Trump’s #Sharpiegate Triggers Hurricane Force Winds on Social

Late night comedians, the media and social media users couldn’t contain their enthusiasm
to mock trump over #Sharpiegate giving the rest of us plenty of entertainment.

Video Marketing

Video on a Budget: What Marketers Can Learn from Indie Filmmakers

Marketers who embrace their inner indie filmmaker can master the art of creating
great video content on a budget. Here’s five tips to get cameras rolling.