Martech
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MarTech
2019 Trends: Martech Spending Continues to Rise
The upwards trend in martech spending will continue in the new year, but many companies still aren’t confident they’re getting the best bang for their buck.
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Direct Marketing | Print
3 Reasons Why Your Brand Might Need a Refresh
Every brand story is unique, yet the reasons for a brand refresh usually fall into a few common categories.
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Profiles & Campaigns
Teva and UGG Improve Online Ecommerce Experience
Blocking online hijacking has helped footwear manufacturer
Deckers boost ecommerce conversion rates and KPIs. -
Profiles & Campaigns
VR Helps Ciena Bring Fiber Optics to Life
Interactive VR and AR applications are helping Ciena
educate prospects at live events and on sales calls. -
MarTech
AI Powered Everything: The Second Marketing Revolution
AI is everywhere these days, including ads for Burger King.
Here’s why marketers need to pay attention. -
MarTech
Visa, Amex Deals Will Speed B2B Digital Payments
New arrangements by Visa and American Express will help
simplify digital payments for B2B marketers. -
Video Marketing
Using AI to Inform Your Video Marketing Strategy
AI can help marketers increase the efficiency of their video strategy,
and help tailor content to customers’ individual interests. -
Profiles & Campaigns
Marketing Automation Helps Tower Improve Email Prospecting
Automating its email marketing processes has helped Tower Federal Credit Union improve targeting to reach prospects for new loans.
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MarTech
Chatbots from Czech to Chinese (And Everywhere in Between)
Chatbot frameworks have simplified the creation and deployment of AI tools, but implementers struggle to extend success beyond single languages.
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Demand Gen
The Challenge of Deciding Between B2B or B2C for Your Start-Up
For hardware start-ups, deciding whether to target B2B or B2C audiences can be a huge challenge. Trying to target both can be difficult and costly.
