Martech Archives - Page 8 of 12

Real People, Real Results: How Marketers Avoid Fake Traffic

How can marketers ensure spending on advertising to generate online traffic is reaching actual people? Here are five ways.

MarTech

Improving the Performance of Recommendation Engines

Sure, you can wait for customers to search for what you have to offer—but if you can be one step ahead and suggest it before they ask, you’re in a better position to make the sale. That’s where a recommendation engine can come in.

MarTech

Q&A: IBM’s Erin McElroy on Optimizing AI for Marketing

Chief Marketer recently chatted with IBM’s Erin McElroy, to discover what resources marketers big and small need to get started with artificial intelligence (AI).

MarTech

5 Martech Ideas for Engaging Decision Makers

People want to brought into the conversation and engaged with, rather than just talked to. Here are five martech recommendations to make that happen.

MarTech

The Price of Success: Martech Pricing Changes Under Consideration

More than ever before, marketing spending is being scrutinized by the c-suite. Now, the pressure to perform is getting passed along to the companies providing those often pricey martech solutions.

Digital

Solving the Four Key Challenges of Today’s Advertisers

New advances in intelligent media delivery—including improvements in data accuracy, personalization, optimization and measurement—have the potential to make advertising more effective than ever before.

Technology

Using Blockchain to Build Connections with Consumers

With the automation that AI and IoT promise, the demand for transparent, secure and open means of exchange like blockchain will revolutionize commerce, security and the consumer experience at a profound level.