Experiential Marketing
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Acquisition
Bacardi to Send 7,000 Employees Out to Bars to Sell its Signature Cocktails
The global campaign “Back to the Bar” will send thousands of
employees out to bars to promote Bacardi spirits. -
Acquisition
6,000 Person Wait List for Carnegie Deli Popup
Only New Yorkers loyal to the Carnegie Deli could have imaged
the astonishing response to a little 1950s-themed pop up. -
Acquisition
Victoria’s Secret Unleashes New Pink Loyalty Program on Chicago
The Chicago events set the stage for a multi-city bus tour to promote
the new PINK Nation loyalty program and enhanced app. -
Acquisition
Subaru Roams the Great Outdoors with Unique Events and Promotions
Subaru is melding its love of the great outdoors with REI Outessa events
and a mix of unique promotions. -
Acquisition
Burrow Sets Up in NYC Storefronts with Interactive Fortune Teller
Burrow, the furniture marketplace, has come up with an ingenious activation
to interact with consumers walking along popular New York City streets. -
Acquisition
“Whatever Froots Your Loops” Takes on Bullying with United Way
A local campaign teaches kids about bullying through fun activities and discussions.
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Acquisition
Tweet—and a Knorr Meal will Appear at Your Door
Knorr is using social media to encourage trial of its One Skillet Meals
and its new delivery service. -
Acquisition
3 Sectors Poised for Experiential Success in 2018
Check out three industries that are putting more resources into experiential
strategies this year: luxury, automotive and tech. -
Acquisition
3 Reasons Experiential Brand Homes Deliver Strong ROI
This article shares 3 reasons why experiential brand homes deliver strong ROI and describes seven principles for creating a successful brand home experience.
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Data & Analytics
Measuring the ROI of Live Experiences
Understanding how to measure ROI for live events and experiences is key to keeping the budget coffers full and improving future success at the events.
