Experiential Marketing
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Acquisition
Stoli Pours on the Events and Loyal LGBTQ Consumers Imbibe
Senior Brand Manager Lauren Longenecker takes us inside Stoli Vodka’s decades long strategy
to authentically, not only market to LGBTQ people, but to earn their loyalty and trust. -
Acquisition
Macy’s Reimagines Stores as if Scrolling Through Instagram
The STORY at Macy’s experience includes big brands like MAC Cosmetics,
Crayola and Levi’s Kids that will stage events and experiences. -
Acquisition
Tacos Fall from the Sky at SXSW
SXSW may have ended, but for Torchy’s Tacos
the halo of its marketing stunt lingers on. -
Acquisition
Mars Valentine’s Day Spa Bursts with Sweet Flavors
Valentine’s Day is just around the bend and Mars is ready to celebrate
with a pop-up shop sweetened with its gums, mints and candies. -
Acquisition
SunTrust Runs its Own Playbook for Super Bowl Weekend
SunTrust is using new Snapchat tech, digital plays and plenty
of interactive experiences to engage Super Bowl fans. -
Acquisition
Bacardi to Send 7,000 Employees Out to Bars to Sell its Signature Cocktails
The global campaign “Back to the Bar” will send thousands of
employees out to bars to promote Bacardi spirits. -
Acquisition
6,000 Person Wait List for Carnegie Deli Popup
Only New Yorkers loyal to the Carnegie Deli could have imaged
the astonishing response to a little 1950s-themed pop up. -
Acquisition
Victoria’s Secret Unleashes New Pink Loyalty Program on Chicago
The Chicago events set the stage for a multi-city bus tour to promote
the new PINK Nation loyalty program and enhanced app. -
Acquisition
Subaru Roams the Great Outdoors with Unique Events and Promotions
Subaru is melding its love of the great outdoors with REI Outessa events
and a mix of unique promotions. -
Acquisition
Burrow Sets Up in NYC Storefronts with Interactive Fortune Teller
Burrow, the furniture marketplace, has come up with an ingenious activation
to interact with consumers walking along popular New York City streets.
