Experiential Marketing

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  Acquisition

  Bring on the S’mores! L.L.Bean Opens Campsites in Cities Around the Country

  L.L.Bean plans to help people get the most out of the precious summer
  days by spending more time outside, together.

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  Acquisition

  TD Bank Shares How it Plans to Engage WorldPride Attendees in June

  Arianna Orpello, svp, brand, channel, community and field marketing strategy at TD Bank,
  talks about TD’s history with the community and how it nurtures that relationship.

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  Acquisition

  Pop-ups: How to Turn One-night Stands into Long-term Relationships

  There’s no silver bullet solution for making a successful pop-up. A long-lasting
  and meaningful impact is achieved through a combination of four key factors.

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  Acquisition

  Is the Sleep Number Smart Bed the Top Pick of the NFL Draft?

  Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.

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  Acquisition

  Hoagies Anyone? Dietz & Watson Opens Pop-Up

  Dietz & Watson has been growing its meat and cheese biz in Philadelphia for four
  decades. Next month it celebrates by throwing a three-month party for its neighbors.

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  Acquisition

  Stoli Pours on the Events and Loyal LGBTQ Consumers Imbibe

  Senior Brand Manager Lauren Longenecker takes us inside Stoli Vodka’s decades long strategy
  to authentically, not only market to LGBTQ people, but to earn their loyalty and trust.

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  Acquisition

  Macy’s Reimagines Stores as if Scrolling Through Instagram

  The STORY at Macy’s experience includes big brands like MAC Cosmetics,
  Crayola and Levi’s Kids that will stage events and experiences.

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  Acquisition

  Tacos Fall from the Sky at SXSW

  SXSW may have ended, but for Torchy’s Tacos
  the halo of its marketing stunt lingers on.

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  Acquisition

  Mars Valentine’s Day Spa Bursts with Sweet Flavors

  Valentine’s Day is just around the bend and Mars is ready to celebrate
  with a pop-up shop sweetened with its gums, mints and candies.

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  Acquisition

  SunTrust Runs its Own Playbook for Super Bowl Weekend

  SunTrust is using new Snapchat tech, digital plays and plenty
  of interactive experiences to engage Super Bowl fans.